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PDDM | Professional Diploma in Digital Marketing
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PDDM - Professional Diploma in Digital Marketing - braindump
Vendor | DMI | |
Exam Number | PDDM | |
Exam Name | Professional Diploma in Digital Marketing | |
Questions | 199 Q & A | |
Updated On | Click to Check Update | |
Free PDF Download | PDDM Brain Dump | |
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Exam Number : PDDM
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Vendor Name : DMI
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PDDM Exam Format | PDDM Course Contents | PDDM Course Outline | PDDM Exam Syllabus | PDDM Exam Objectives
This comprehensive digital marketing course, delivered 100% online, teaches key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and much more.
How is digital marketing defined in the current market=> Whats the best way to get in front of potential customers=> How can you create a campaign that combines the best of traditional and digital marketing=> How do you distinguish from inbound and outbound marketing=>
In this module, youll master the fundamentals. You will learn how to navigate the buyers journey. And you will acquire actionable, practical information.
- Principles of Digital Marketing
- Developing Objectives
- Connecting with the Customer
- Digital Research
- Cultural Research
Digital media is fascinating and powerful because its super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do.
This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.
- Content Marketing Concepts and Strategy
- Developing a Content Marketing Plan
- Publishing and Distributing Content
- Using Content Research to Find Opportunities
- Creating and Curating Content
- Metrics and Performance
Search Engine Optimization (SEO)
Module Info & Overview
You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like.
- SEO Fundamentals
- Keywords and SEO Content Plan
- Measuring SEO Performance
- Aligning SEO and Business Objectives
- Optimize Organic Search Ranking
Display and Video Advertising
Module Info & Overview
YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where its at.
- Fundamentals of Display and Video Advertising
- Google Display Network and Video Ad Formats
- Creating and Managing a YouTube Channel
- Creating Display and Video Campaigns
- Targeting Display and Video Campaigns
- Measurement and Optimization
Website Optimization
Module Info & Overview
What makes a winning website=> This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, lets get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.
- Web Design and Website Optimization
- Design Principles and Website Copy
- Publishing a Basic Website
- User-Centered Design and Website Optimization
- Website Metrics and Developing Insight
Digital Marketing Strategy
Module Info & Overview
We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. Thats why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.
- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy
Digital Marketing Institute courses are white hot,
created with insight from those who are already
out there doing it. We bring you expert thought and
practice. Were about getting you in the game.
But its a game of perpetual motion, ever-changing,
always new. So we are also about keeping you in
the game. Right from the moment you sign up for
a course, you also become a DMI Power Member
which means you get access to our Continuing
Professional Development (CPD). Learn and
upskill as your needs and ambitions change. Stay
tuned into the hive mind of new insight. Stay
connected to the industrys best opportunities.
Stay relevant.
DMI Certification is not just recognized all over
the globe – its setting the global standard. It also
helps that we have Certified more professionals to
a single digital marketing standard than any other
certification body. We know what were doing - and
key industry players know that we know what were
doing too.
And it works. Fact is 95% of our Certified
Members are currently employed and 81% were
promoted after earning their Certification
Because it helps you look better,
travel better and play the long game.
Once upon a time digital marketing was a wild
space, filled with great innovative people and some
who simply talked a good game. But now, weve
built a Certification Framework which helps real
skills get recognized and rewarded. Its meaningful
and its working. Bluechip global brands, innovators,
training companies and even universities in over
90 countries recognise and use Digital Marketing
Institutes Certification Framework.
Your DMI Certification:
Ɉ Gives you the skills you need to speak
loud and clear to the right audiences
Ɉ Tells the world what you know
and what you can do - your DMI
Certification acts like a magic key.
Doors open
Ɉ Means you travel well between
different opportunities and countries.
Its your oyster
Ɉ Aligns with other qualification
frameworks across the globe. Take
that ball and run with it
Ɉ Gives you powers you may not
yet even understand, yet whose
awesome potential will reveal itself in
new and startling ways throughout
your career
Principles of Digital Marketing
↗ Inbound and Outbound Strategies
↗ Digital Media Examples
↗ Traditional vs. Digital Marketing
↗ Principles of DMIs 3i Methodology
↗ Digital Channels
Developing Objectives
↗ SMART Objectives
Digital Research
↗ Audience Research
↗ Social Listening Platforms
↗ Social Listening and Audience Research Tools
Cultural Research
↗ Competitive Research Platforms and Tools
↗ Industry Trend Research
↗ Digital Research
Connecting with the Customer
↗ The Buyers Journey
↗ Five Marketing Functions
↗ 360 Digital Marketing Campaign
↗ Marketing Functions and Buyer Journey Stages
↗ Digital Marketing Concepts, Principles, Procedures and Tools
Content Marketing Concepts and Strategy
↗ Benefits of Content Marketing
↗ Qualities of Effective Content
↗ Types of Content
↗ Content Alignment with the Buyers Journey
↗ Community Management
↗ Content Marketing Strategy
Using Content Research to Find Opportunities
↗ Social Listening
↗ Competitor Content Analysis
↗ Content Audit
Developing a Content Marketing Plan
↗ Content Marketing Goals
↗ Content/Business Goal Alignment
↗ Customer Personas
↗ Content Topics
↗ Content Calendar
↗ Content Management Systems
Creating and Curating Content
↗ Content Stakeholders
↗ Content Types and Formats
↗ Content Tools
↗ Content Creation and Curation
↗ Content Creation Best Practice
↗ Brand Components
↗ Content Personalization
Publishing and Distributing Content
↗ Content Platforms
↗ Benefits and Challenges of Content Seeding
↗ Content Scheduling Techniques and Tools
↗ Content Promotion Strategies
Metrics and Performance
↗ Content Marketing ROI
↗ Content Marketing Metrics
↗ Metrics and Content Marketing Strategy
Key Social Platforms for Digital Marketing
↗ Benefits of Social Media Marketing
↗ Social Media Marketer Responsibilities
↗ The Buyers Journey Stages
↗ Influential Social Media Platforms
↗ Key Terminology
Setting up a Social Media Experience for a Business
↗ Best Social Media Account Practices
↗ Facebook for a Business
↗ Twitter for a Business
↗ LinkedIn for a Business
↗ Instagram for a Business
↗ Snapchat for a Business
Growing and Engaging an Audience
↗ Community Techniques and Best Practices
↗ Content Sharing Best Practices
↗ Sharing Stories Best Practices
↗ Video Content Best Practices
↗ Hashtag Usage Best Practices
↗ Twitter Content Best Practices
↗ LinkedIn Content Best Practices
↗ Instagram Content Best Practices
↗ Snapchat Content Best Practices
Creating and Optimizing Social Media Campaigns
↗ Campaign Set-up
↗ Facebook and Instagram Business Manager
↗ Twitter Ads Manager
↗ LinkedIn Campaign Manager
↗ Snapchat Ad Manager
Developing Data-Driven Audience and Campaign Insights
↗ Campaign Tools Analysis
↗ Facebook Tools and Analytics
↗ Twitter Tools and Analytics
↗ LinkedIn Tools and Analytics
↗ Instagram Tools and Analytics
↗ Snapchat Analytics and Campaigns
SEO Fundamentals
↗ Paid and Organic Search
↗ Key SEO Components
↗ Search Engine Introduction
↗ Common Search Query Types
↗ SERP (Search Engine Results Pages) Components
Aligning SEO and Business Objectives
↗ SEO Objective Types
↗ Create and Implement SEO Objectives
Keywords and SEO Content Plan
↗ Keyword Research Benefits
↗ Short and Long Tail Keywords
↗ Conduct Keyword Research
↗ Convert Keywords into SEO Content
Optimize Organic Search Ranking
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